Imagine your business without advertisement. What would it be like? If you want your business to prosper not just in size but also in profit then you must advertise. If your business is small scale and want it to be like that, you can rely on recommendations or referrals from customers for your product to be spread and be known to the community. It requires no cost at all and you can still have customers. But it will be different also on the kind of business that you do.
Services requires you to know more people who can ask for your service. Same with products that you can sell on whomever you meet. But their is a difference if customers are skeptical of the products that you sell and they want something that has already an established brand. To compete with them, you should develop your marketing strategy method. One of the easy ways to do is to advertise. You can choose many types of advertisement that you can use. You can apply your own creativity to promote your own business. Learn on making a good digital marketing. As internet users arises, this is the best opportunity to make your business visible to all people online.
You can start in your own community first then move to other places when you already established a one market. Advertisemen are of great help when you do not know how to use advertisement for your advantage. You can start with a low cost but creative advertisement first for a start.